Why is it better to work with a local internet company than a larger, corporate internet company?

In today’s world, the internet has become an integral part of our daily lives. Whether it’s for communication, information, or entertainment, we rely on the internet to keep us connected and informed. And with the increasing demand for internet services, there has been a surge in the number of internet service providers (ISPs) across the globe. However, when it comes to choosing an ISP, many people tend to go for the big corporate companies, believing that they offer better services and reliability. But, in reality, there are several reasons why it’s better to work with a local internet company than a large corporate internet company. 

Personalized Customer Service 

One of the biggest advantages of working with a local internet company is the personalized service they offer. Unlike large corporate companies, local ISPs have a smaller customer base and can offer more personalized attention to each customer. This means that if you have an issue with your internet connection, you are more likely to speak directly with a technician who knows your account and can quickly resolve the issue. On the other hand, large corporate internet companies have a vast customer base and often use automated systems to handle customer service inquiries. This can result in frustrating experiences where you spend hours on hold, only to speak to a representative who cannot help you. 

Local ISPs also have a better understanding of the local community and can provide customized services that meet the unique needs of their customers. This personalized service can be particularly helpful for small businesses, where a strong online presence is essential for their growth and success.

In addition, local internet companies are more likely to be staffed by people from the local community. This can lead to a greater sense of connection and understanding between the company and its customers. The local employees are more likely to understand the challenges and needs of their community, which can result in more effective solutions for internet connectivity. 

Local Expertise 

Local internet companies have a deep understanding of the local market and the unique needs of customers in the area. This local expertise can be invaluable when it comes to choosing the right internet plan, understanding local regulations and policies, and staying up-to-date on the latest developments in the area.

Additionally, local companies are often more invested in the community than their corporate counterparts. They may sponsor local events, partner with local organizations, and provide jobs for people in the area. This level of involvement and commitment to the community can help build trust and strengthen relationships between the company and its customers. 

Faster Response Time 

When you have an issue with your internet service, you want it fixed as soon as possible. Large corporate internet companies often have a massive customer base, and it can take a long time to get a response from their customer service department. On the other hand, local ISPs have a smaller customer base, and their customer service is more accessible and responsive. They can quickly respond to your queries and issues and resolve them promptly, ensuring you have a seamless internet experience. 

Better Network Performance

Large corporate internet companies often oversell their services, promising faster speeds than they can deliver. They have a vast network, and their focus is on maximizing profits rather than providing quality services. Local ISPs, on the other hand, have a more manageable network, and they focus on providing high-quality services to their customers. They invest in infrastructure and technology to ensure their network can deliver the speeds they promise. As a result, customers of local ISPs often experience better network performance and reliability. 

Supporting the Local Economy 

Local ISPs are an essential part of the local community, and they understand the importance of giving back. They often sponsor local events and support local charities. Local ISPs are also more likely to hire local employees and to invest in the local economy. This can have a positive impact on the community by creating jobs and supporting local businesses. By choosing a local ISP, you’re not only getting better internet services, but you’re also supporting the local economy. 

Competitive Pricing and Packages

Another advantage of working with a local internet company is the competitive pricing and package options they offer. Local companies tend to have lower overhead costs than larger, corporate companies, which means they can offer more competitive pricing. In addition, local internet companies may offer packages that are tailored to the specific needs of their customers, rather than a one-size-fits-all approach.

For example, a local internet company may offer a package that includes a higher download speed during peak hours, which is ideal for a customer who needs to work from home during those hours. Or, they may offer a package that includes unlimited data, which is perfect for a family that streams a lot of video content. In contrast, larger, corporate internet companies often have rigid pricing and package options that may not suit the specific needs of the customer. 

More Flexibility 

Large corporate internet companies often have rigid contracts and service plans, while local ISPs are more likely to offer customizable service plans and to work with their customers to find solutions that fit their unique needs. This can be especially beneficial for businesses that have specific connectivity requirements, such as high bandwidth or low latency.

In addition, local internet companies are often more responsive to the changing needs of their customers. They may be quicker to adopt new technology or to make changes to their service offerings based on customer feedback. This level of agility is often not possible with larger, corporate internet companies that have a more rigid structure and decision-making process. 


While there are certainly advantages to working with larger, corporate internet companies, there are also many benefits to working with a local provider. From personalized customer service to local expertise and faster response times, local companies can provide a range of benefits that can help you get the best value for your money and support your local community.

If you’re in the market for a new internet provider, it’s worth considering local options in your area. By doing so, you may find that you’re able to get better service, more affordable pricing, and a stronger connection to your community.